Stand Out from the Crowd - Marketing Strategies to Boost Your Family Business' Brand

Description

Conway Center board member and service provider, Kelly Borth, CEO and Chief Strategy Officer of GREENCREST, will lead an informative panel discussion about best practices for marketing and branding your family business. She’ll draw from her 35 years of experience and work with Central Ohio family businesses to illustrate proven strategies that you can apply to your organization to help it stand out and get the recognition it deserves.

You’ll hear from these family business leaders about how they’ve used marketing to grow their businesses: Steve Arnold, The Strait & Lamp Group; Dianne Grote Adams, Safex; Elizabeth Blount McCormick, UNIGLOBE Travel Designers; and Mike Vargo, VARGO® Companies.

Kelly is a valuable resource for the Conway Center’s Business Development Peer Group, a featured columnist for Smart Business magazine, and a facilitator of marketing-related topics for The Entrepreneurship Institute. A full-service marketing, advertising, public relations, digital and social media agency, GREENCREST specializes in turning market players into industry leaders.™