| When it comes to winning new business and growing our existing customers, what used to be the highest bar is now often considered table stakes. The new sales economy has shaken up the standard definition of satisfaction. To win new business and grow existing customers, we need to move the needle toward loyalty. Loyal customers are 3X more likely to continue buying from us. We're more likely to expand our reach within that customer and to do so at higher margins. |
| To do this successfully, it takes sellers and sales leaders who are ambassadors. Ambassadors are a bridge, and their impact is felt well beyond their organization. They're particularly skilled at expanding the lifetime value of a client and creating even more sales opportunities. |
| Based on Amy Franko's new book, The Modern Seller, this conversation will cover: |
- Key value attributes that are most important to our prospects and customers
- The differences between tables stakes (satisfaction) and differentiators (loyalty)
- Strategies to improve loyalty, earn credibility, and win sales opportunities
| Amy Franko is strategic sales expert working with professional services, insurance, and technology organizations to accelerate sales results. She's a keynote speaker, trainer, and author specializing in B2B sales and sales leadership development. |
| With 20+ years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. Her book of business includes some of the world's most recognizable brands. |
| Amy's book, The Modern Seller, is an Amazon best seller and was also named a 2018 top sales book by Top Sales World. Learn more at www.amyfranko.com. |
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