GREENCREST - Google Partners Connect

Description

It can take up to twelve online searches before business prospects engage with a specific brand’s site, according to research from Google. How can companies in the business-to-business marketing space identify how to reach researchers early, and throughout their search? GREENCEST will co-host a “Google Partners Connect” event this month with Google to uncover B2B best practices.
At the upcoming event, Google and GREENCREST, a Google Partner Agency, will share trends, research and insights that can help businesses reach other businesses in the right place and at the right time.
The event will take place from 11:30 a.m. to 1:30 p.m. on Sept. 20 at GREENCREST, 120 Northwoods Blvd., Columbus, Ohio, 43235. The event is free, but space is limited. Lunch will be provided.
Attendees may RSVP at this link: https://partnersconnect.withgoogle.com/event/greencrest.
Focusing B2B marketing strategies solely on the C-suite can be a costly error. According to Google, more than three-fourths of non-C-suiters have a say in purchase decisions and almost one-fourth of them have the ability to sign off on purchases.
Google also found that about 90 percent of B2B researchers use the internet during the B2B research process, and that millennials are frequently involved in B2B purchasing decisions. Google suggests that companies adapt sales and marketing strategies to reach this increasingly important consumer.
As a certified Google Partner Agency, GREENCREST has demonstrated AdWords skills and expertise and has demonstrated that it has helped clients grow their customer base and revenue through AdWords campaigns.