Branding for Non-Branding People - Conway Center LIVE WEBINAR
Date and Time
Thursday Feb 25, 2021
8:00 AM - 9:00 AM EST
Thursday, February 25, 2021
8:00 - 9:00 am
Webinar ID: 862 4717 1576
Location
We will be using ZOOM. An email will be sent to you with the registration confirmation and log-in information from ZOOM to access the webinar.
Fees/Admission
Free to Conway Center members and their employees. REGISTER now!
Contact Information
Amy Dotts, COO
Send Email
Description
Branding for Non-Branding People
"We're different from our competitors, but no one can see why." "Nobody knows who we are and we can't break through the noise." "We're struggling to charge a premium, even though what we do is top shelf." These may seem like sales or tactical challenges. In reality, they're brand issues.
But what does "brand" mean in 2021? Together, we'll shed light on what branding is and how the branding process should work. We'll draw on our own experience as well as examples and best practices for context. In the end, we'll have a better understanding of how taking the time to get it right can help with some of the most common business challenges.
REGISTER now and join us for this live webinar on 2/25 presented by Neil Wengerd, partner and creative director at Nonfiction, a brand and design agency for visionaries, change-makers, and big thinkers. Nonfiction helps clients connect the dots between why they exist, what they do, and how they're perceived. For him, it boils down to this: the future must be simpler, smarter, and more sustainable. And if we don’t shape the future, it will shape us.
You'll have the opportunity to submit questions during the session and view a recording post session.
